These partnerships are already in place,” she adds. “We do not go to wholesalers or retailers, but to say Vardhman or Mandhana textiles, or organic cotton outlets. The material is sourced from suppliers that are organically certified, or pass evaluation for ethical practices. The team buys organic cotton yarn, and from there, with the help of GOTS (Global Organic Textile Standard) certified units, it constructs and processes the fabric. This starts with 99% plastic-free sourcing of raw materials and packaging. Eco-ethical productionīased on simplistic design and eco-ethical production, the brand’s idea is to create a modern lifestyle rooted in sustainable living. Her zeal and wish to carry out eco-ethical fabric construction on a large-scale production level led her to cotton farmers in Gujarat and weavers in Kutch and Himachal Pradesh.įor almost a year, Pooja stepped into the field and learnt everything about cotton sowing, harvesting cycles, yarn spinning, textile production units, weaving, processing, dyeing, and garment manufacturing.įollowing this, she started with her first batch of garments for the pilot. While she had always wanted to be an entrepreneur, she also wanted to gain much-needed experience.Īfter starting her journey in the business world with corporations like Hero MotoCorp and Hindustan Unilever, she learnt how enterprises functioned. The journeyįor Pooja, starting Saltpetre was a dream come true. This motivated Pooja to start Saltpetre, a sustainable lifestyle brand, in October 2020. The Bengaluru-based startup provides sustainable products in the apparel, skincare, accessories, and home accents category. There should be a brand that is as accessible as any other brand and offers credible, eco-ethical products.”
She shares, “I thought to myself, we talk about sustainability, but what we wear or carry is not always sustainable.
Upon dwelling deeper, she observed a significant shortfall of the same in the accessible lifestyle products segment. Pooja recognised how deeply she resonated with conscious consumerism. But she wondered how often do these things come from an eco-ethical source. She realised these were the ones on which people spent a substantial share of their disposable income. As a young corporate working with Hindustan Unilever, Pooja Monga was required to galvanise support for the adoption of sustainable products among global stakeholders, policymakers, and consumers.Īdditionally, she was conducting rigorous research to understand consumers’ lifestyle needs in developed as well as developing nations.ĭuring meetings, Pooja would notice lifestyle products like clothing and accessories around her.
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